Virtual Presentation - The Edsel - Why it was Necessary and why it Failed
with lecturer David Tarrant
This is a virtual event: an access link will be emailed to registrants on the day of the program.
The Edsel was a revolutionary approach to solving an
intractable business problem at Ford.This presentation will trace the roots of this problem, the alternatives for
solving it, and show why the Edsel became the archetype of failure – including
important cultural implications.It will
also show the value of evolutionary versus revolutionary approaches to solving
institutional problems and – at the end – present a silver lining to the
Edsel’s dark cloud. Registration Required.
Registration and email address is required because a Zoom link will be sent to registrants the day of the program.
Event Type(s): Adult Program
Presenter: David Tarrant
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