Virtual Presentation - The Edsel - Why it was Necessary and why it Failed

2:00 PM - 4:00 PM
Commerce Township Community Library

Event Details

Virtual Presentation - The Edsel - Why it was Necessary and why it Failed
with lecturer David Tarrant

This is a virtual event: an access link will be emailed to registrants on the day of the program. 
The Edsel was a revolutionary approach to solving an intractable business problem at Ford.  This presentation will trace the roots of this problem, the alternatives for solving it, and show why the Edsel became the archetype of failure – including important cultural implications.  It will also show the value of evolutionary versus revolutionary approaches to solving institutional problems and – at the end – present a silver lining to the Edsel’s dark cloud. Registration Required.

Registration and email address is required because a Zoom link will be sent to registrants the day of the program. 





Event Type(s): Adult Program
Presenter: David Tarrant

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